A 60 second infomercial style television commercial for Cellar Case, an innovative wine storage system. We wanted to have a lot of freedom with this so chose to shoot the presenter in front of a green screen and simply add in everything else. This required us to recreate the product as a 3D model and build the virtual set from scratch. Throughout the editing we were then able to modify props, graphics and even swap out the product, all without requiring a re-shoot. Also hats off to the presenter Tim Stackpool for his outstanding ‘one shot’ takes!