Just finished the 30 second television commercial for the 2010 Sydney Tattoo & Body Art Expo. Back for the second year, the organizers asked us to create a grungy animated spot using stills from last year’s show but with the aim of keeping it all ‘alive’ and visually engaging. The result is a 30 second piece that showcases the energy and talent that makes Sydney’s Tattoo & Body Art Expo THE must see event for anyone who’s interested in the art and lifestyle of tattooing. In addition we created an online version for upload to the organisers website and social media outlets on Facebook and YouTube to maximise the overall effectiveness of the promotion.